By Liz Countess
Practice Marketing Specialists
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When a doctor incorporates Smile-Vision into his or her practice, the benefits, for the practice, are already
obvious. To name a few, the practice can use Smile-Vision to open the discussion with patients regarding
aesthetic enhancements, increase production, boost patient referrals, build public awareness, and entice
specialists and staff to visit the practice.
Yet, in all these instances, it is equally important to realize the benefits of Smile-Vision for the patient.
By helping your staff members realize Smile-Vision's appeal from a patient's point of view, they can actually
begin the process with patients in an enticing way from the very beginning. As a marketing firm that assesses
dental practice from a patient's point of view, the following items cover the "What's in it for me?" aspects
of Smile-Vision.
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- Smile-Vision is a cost-free way to realize the potential improvement of smile enhancement.
- Smile-Vision illustrates the extent of change possible, helping patients to be realistic in expectations.
- It allows the patient to discuss the case with the doctor prior to treatment and refer to specific areas.
- Smile-Vision helps the patient to pre-plan treatment time and financing.
- Smile-Vision allows the patient to share their goals with those who participate in budget decisions.
- Smile-Vision provides an example for those who wish to coordinate with other facial enhancements.
- Smile-Vision allows the patient to relay specific preferences to the doctor prior to treatment.
- It can clarify what aesthetic dentistry cannot accomplish should more-extensive procedures be required to
achieve their goals (such as orthodontic treatment).
- Smile-Vision is fun, painless and a special bonus for patients of practices who offer it.
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Give your staff members a copy of these benefits. The may be able to add to it from comments overheard by
patients who have received their Smile-Vision folder. Find a way to relay these comments in wording that is
comfortable, and you'll find Smile-Vision becomes even more successful!
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